Brand Loyalty

Brand loyalty.

It’s everywhere these days and I’m the first to admit that I myself am partial to it, and I suppose in this day and age it pays to as everything can connect with each other in one way or another.

Take for example when I was a Microsoft fanatic, everything just had to be Microsoft, my computer Windows, consoles (Xbox 360 and Xbox One) had to be Microsoft, hell I even had two Windows Phones, because I just had to be able to earn Gamer score when I was away from my TV.  Everything was just so much more simple, One Drive really did make life wonderful, I could sync all my photos and videos up, even my documents. This is all incredible of course until I started to notice Microsoft lacked in one spot, the Xbox.

Why do I believe the Xbox was lacking? Well it’s not the actual Xbox itself (although I was a little disappointed with the Xbox One) but rather the Windows Phone and Xbox integration which really annoyed me. I bought my Windows Phone after converting from IPhone 4 and being informed that Windows Phone will be the only one to feature any sort of Xbox integration. What a load of shit.

Sure you can play Xbox live arcade games on the phone, but that is the only thing that sets it apart from Android and iOS. In fact, the same Xbox live App on my IPad and IPhone 6 actually work better than what they did on the Windows Phones (yes plural, I had a Lumia 820 and the 1520). The app is better laid out on iOS, loads quicker, crashes less, and has more updates. I don’t understand why Microsoft does this to their loyal Windows Phone users, whom might I add are a dying breed.

I understand that they have other customers as well but seriously? Why sell the phone as this integration device when you support other devices over your own?

It’s safe to say I won’t be going Microsoft for a while, I renewed my phone contract and went with the iPhone 6, which is incredible, it made me think as to why I left Apple in the first place. The first time I saw the iPhone 4 it was the sexiest phone I had ever seen, and everything just seemed to work flawlessly. So now I’ve decided to jump the Windows Wagon and spread my Brand loyalty elsewhere, to Apple.

I sold my custom gaming PC, my Xbox One and soon my Xbox 360, and will be purchasing a Mac Book of some description.

But hang on, what about gaming wise? Back to Nintendo for me, the only Company I can think of who has never screwed the pooch. I regretfully admit that while I loved my WiiU I thought I would love an Xbox One more and traded it in towards one. I kick myself everyday over that decision, and I’ve missed some great title launches because of it. Not to worry though as soon I will be the owner of one again and will buy the titles I missed out on, and will enjoy them all until the next Nintendo product is launched.

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Brand Loyalty

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